ENHANCE YOUR EXAM PREPARATION BY USING REAL MARKETING-CLOUD-ADMINISTRATOR QUESTIONS

Enhance your Exam Preparation by using Real Marketing-Cloud-Administrator Questions

Enhance your Exam Preparation by using Real Marketing-Cloud-Administrator Questions

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Salesforce Marketing-Cloud-Administrator Exam is intended for those who are responsible for managing and administering the Salesforce Marketing Cloud platform. Salesforce Certified Marketing Cloud Administrator Exam certification exam is relevant for marketing professionals who want to improve their knowledge of the platform and advance their careers in digital marketing. It is also relevant for Salesforce administrators who want to expand their knowledge and skills in marketing automation and campaign management.

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The Salesforce Marketing-Cloud-Administrator exam covers a range of topics related to Salesforce Marketing Cloud, including email marketing, social media marketing, mobile marketing, advertising, data management, and analytics. Candidates will need to demonstrate their understanding of the key features and functionalities of Marketing Cloud, as well as their ability to use these tools to drive business growth and optimize marketing performance.

Salesforce Marketing-Cloud-Administrator Certification Exam is designed for individuals who have experience and expertise in using the Salesforce Marketing Cloud platform. Salesforce Certified Marketing Cloud Administrator Exam certification validates the skills and knowledge of the individual in implementing, managing, and optimizing marketing campaigns using the Salesforce Marketing Cloud platform. Salesforce Certified Marketing Cloud Administrator Exam certification exam covers topics such as email marketing, mobile marketing, social media marketing, automation, data management, and analytics. Marketing-Cloud-Administrator Exam consists of 60 multiple-choice questions, and the duration of the exam is 105 minutes. To pass the exam, candidates must score at least 65%.

Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q58-Q63):

NEW QUESTION # 58
A Marketing Cloud admin is asked to understand how a certain content area within a Triggered Send Email is performing.
Which report should be used?

  • A. Impression Tracking for Triggered Sends
  • B. Email Performance by Attribute
  • C. Sends Account Send Summary
  • D. Dynamic Content for Triggered Sends

Answer: A

Explanation:
Explanation
Impression Tracking for Triggered Sends is the report that should be used. Impression Tracking for Triggered Sends is a feature that allows marketers to track how subscribers interact with content areas within triggered emails. Impression Tracking for Triggered Sends can be enabled for any content area that uses AMPscript or dynamic content blocks. The report shows metrics such as impressions, unique impressions, clicks, and click rate for each content area


NEW QUESTION # 59
Which activity should be used for multivariate content testing within Journey Builder?

  • A. Content Split
  • B. Decision Split
  • C. Engagement Split
  • D. Random Split

Answer: A

Explanation:
Explanation
The Content Split activity should be used for multivariate content testing within Journey Builder. This activity allows the journey to send different versions of email content to different audience segments and measure their performance based on open or click rates. The other activities are not suitable for multivariate content testing.


NEW QUESTION # 60
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping.
What action should NTO take?

  • A. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
  • B. Create a user-initiated message to logged-in customers to send once the website is restored.
  • C. Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.
  • D. Create and send an apology email that includes a discount for a future purchase to all customers

Answer: C

Explanation:
Explanation
Importing a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder is the best action to take. This way, NTO can leverage the existing journey logic and content to send personalized emails to the customers who had their shopping sessions disrupted. The emails can include the items they left in their cart and a link to resume their shopping. Creating a user-initiated message or an apology email are not as effective as using Journey Builder, which allows creating more engaging and relevant customer experiences. Doing nothing is not a good option, as it may result in losing potential sales and customer loyalty.


NEW QUESTION # 61
Northern Trail Outfitters (NTO) is building a journey which randomly sends five different versions of an initial welcome email to new subscriber however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO want to use 3 completely different emails, rather than having one email with dynamic content.
Which activity would allow NTO to build the journey with the fewest activities possible?

  • A. Join
  • B. Einstein STO
  • C. Wait Until Date
  • D. Engagement Split

Answer: A


NEW QUESTION # 62
A Marketing Cloud admin is tasked with overhauling the data model for Enterprise. While the current data model is isolated to the email channel and there are plans to expand to both SMS and Push channels in the near future.
Which three data preparations should be made to retain high data quality in the new mode? Choose 3 answers.

  • A. Normalize data and fields to prevent redundancy.
  • B. Ensure all available data is included.
  • C. Remove nonessential data for marketing purposes.
  • D. Ensure every data source has a sendable field.
  • E. Identify and assign appropriate keys to tie records together.

Answer: A,C,E

Explanation:
As the Marketing Cloud admin plans to expand the data model to include SMS and Push channels, it's important to prepare the data model for high data quality:
* A. Remove nonessential data for marketing purposes: This helps streamline data management and ensures the data model is not cluttered with irrelevant information, making it easier to manage and use.
* B. Identify and assign appropriate keys to tie records together: Proper key management ensures that different data sources can be linked effectively, facilitating a unified view across different marketing channels.
* C. Normalize data and fields to prevent redundancy: Normalization reduces data redundancy and inconsistency, which is essential for maintaining data integrity and efficiency in a multi-channel environment.


NEW QUESTION # 63
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